Awakening Africa Magazine


Everything people don’t tell you about startup capital raising

2 Mins read

Most entrepreneurs think ideas are the lifeblood of business. However, without adequate capital, there would be no funding to turn ideas into reality. Any founder of a startup can tell you that raising capital is time-consuming and challenging. Unless you have a clear plan of action, you will likely face many hurdles in getting the capital you need to get your startup up and running.

Here are a few less talked about pointers that can be critical to your success in raising capital for your startup.

Raising capital is about building relationships

Every time you ask someone to invest their hard-earned money in your startup, you are essentially asking them to have faith in you and your idea. Finding an investor that supports your vision is comparable to walking into a long-term relationship. Anyone who invests in your startup is going to be with you at every milestone, celebrating every growth. That relationship can only be based on honesty, trust, respect, and a free flow of communication.

People invest in business models, not ideas

Gone are the days when a flashy presentation was enough to sway investors and get the capital you need for your startup to take off. Today and in the upcoming future, investors need to see demonstrable evidence that a business model is functioning well enough to not only stay afloat but also flourish. An important marker of potential can be the rate at which your business is able to capture monetizable value from your customers. Other valuable metrics can be reach, impressions, and engagement rates, all of which indicate the level of interest your potential customers have in your startup idea.

Recruiting investors who have strategic vision yields long-term benefits

Finding capital is not just about money. An investor is someone who has the industry expertise that can help you not only survive but thrives in this highly competitive market. Strategic investors are specialists who bring industry, product, or distribution knowledge into the mix. To find the perfect investors to approach, you should first identify your strategic needs. For instance, if your startup revolves around E-commerce, your company might benefit from an investor who comes from a technological background. To find investors that align with your strategic vision, you can start looking on LinkedIn or look around in your own professional network for viable candidates.

Staying local will open many doors to you

The best investors do not only invest money but also their time and expertise into your startup. To get the ancillary support you will probably need, it is best if your investor is geographically close to you and your startup. Being in close proximity enables consistent feedback and can ensure that your startup will get all the help it needs.

Building a startup from the ground up is not easy. From finding the right investor and securing funding to building a cohesive team that works well together, nothing is short of a challenge. However, once you pass all the hurdles and fulfill all the requirements, you are on your way to actualizing your dreams and fulfilling your potential.

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