Awakening Africa Magazine


How Investment in Africa Fits into the Latest Trends

2 Mins read

Africa is the world’s second-largest continent and home to more than a Billion People. Africa is booming! And here is why investors and entrepreneurs are flocking to the mainland in search of business opportunities. 

Latest Trends for Africa

  • Vast Untapped Opportunities 

Africa is home to some modern and prosperous nations like Nigeria, Egypt, South Africa, Morocco, and Ghana, etc. ae to name a few. These nations, along with others, possess considerable potential for the growth of capital investment.

Investors worldwide are currently investing in infrastructures like roads and power, which will uplift Sub-Saharan Africa’s productivity and spearhead trade growth. Investment opportunities also include storage and distribution; according to the World Economic Forum, 50% of the agricultural produce of the continent is spoiled before it reaches the markets. IT is another booming sector of the continent attracting foreign investment. 

We have only scratched the surface of the investment opportunities, and investment inflows are currently trending in Textiles, Construction, Electronics, Power Sector, Retail, and Agriculture sectors.      

  • Bourgeoning Middle Class

Investors benefit from Africa’s growing Middle Class in metropolitan cities like Lagos, Cairo, Accra, and Johannesburg. This demographic is characterized as educated, young, urban professionals, brand-aware, and sophisticated. Retail and fashion brands from around the globe can anticipate strong consumer demand in high-quality lifestyle brands. 

  • Continental Free Trade Agreement   

Perhaps the essential feature of the African market is the 54 Nation ‘Continental Free Trade Area.’ It is essentially a free trade agreement between the member states. The deal opens doors for investors looking to establish multiple production and assembly plants in the continent where goods can move freely between borders. 

That could lead to development in electronics, machinery, chemicals, textile production, and processed foods. The trade agreement also means that an investor in Lagos (Nigeria) can easily access the majority of the African market. 

  • Digital Transformation

Africa is transforming digitally; the continent is home to several mini silicon valley’s spread across major cities. According to the United Nations, 70% of the population is below the age of thirty. African developers have already sold popular applications to tech giants like Apple. The majority of the people in developed nations across the continent have access to mobile phones and the Internet.

Therefore, tech giants and investors from around the globe can flock to Africa to introduce digital products, benefit from an educated tech-savvy workforce and explore the potential in IT infrastructure. 

  • Natural Resources 

Africa is home to vast natural resources like diamonds, copper, lead, cobalt, sugar, salt, silver, coffee, etc. Most recently, hydrocarbon reserves were discovered in countries like Nigeria, Libya, and Sudan. Investors can benefit from tapping into the natural resources as existing sites become scarce. An example is the silicon shortage currently being faced around the world. 

In conclusion, businesses and investors across the globe are looking to diversify and in search of new markets for sustainable growth. With globalization and only a few remaining frontiers, Africa seems to be just the perfect market they are looking for. 

Related posts


2 Mins read
The Awakening Africa Hub brings to you the Africa Business Lounge International Trading Expo. This is an annual event that has been…

What Does Entrepreneurship Really Mean In African Context?

2 Mins read
African countries are ripe with challenges which also means these areas are an entrepreneur’s dream to create valuable solutions to underserved and…
EntrepreneuriatEntrepreneurshipNon classifié(e)

Que signifie réellement entrepreneuriat en Afrique ?

3 Mins read
Le continent africain est confronté à de nombreux problèmes, ce qui signifie également que ces régions offrent aux entrepreneurs la possibilité de…
Want to be notified when we make any update ?
Subscribe to our newsletter

By submitting this form, you are consenting to receive marketing emails from: Awakening Africa, 3210 Belt Line Rd, Dallas, TX, 75001. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Leave a Reply

Your email address will not be published. Required fields are marked *


The Next Big Thing in African Entrepreneurship