Awakening Africa Magazine


How To Sell African Fashion

2 Mins read

African fashion designers and enthusiasts have been known to be creative and innovative, but have not yet been successful to make a solid impression in this field. The reason probably being the lack of the necessary knowledge about how to market their products or their brands.

Though this booming industry has immense potential. In fact, it’s predicted that by 2025, the African fashion industry will generate a revenue of 13.5 billion USD.

Here we will talk about how African fashion has evolved from being traditional wear to an international trendsetter.

Know the Selling Points

The key elements of African fashion include vibrant colors, bold prints and patterns, and intricate stitching. African fashion has been popular for the past decade. The reason for this is that African clothing has gone beyond basic aesthetics and into the realm of fashion design. Since all women in Africa have their unique styles, there are many different types of African clothing available for sale.

The clothing industry is not only a growing one—it’s also becoming more popular than ever before, which means there’s never been a better time to get started. But how can you increase sales?

  1. Make sure your designs are timeless and classic.
  2. Use color as an important part of your design aesthetic.
  3. Be creative and inclusive.
  4. Have accessories and bags in your collection.

Promote Your Business

Thanks to the star celebrities like Beyoncé, Naomi Campbell, Imam, Charlize Theron, and others the African fashion industry is now seeing new heights of popularity. However, you can’t hire these big names as your brand ambassadors for a quid. So what to do? Answer: If you want to make your place then you will need to think out of the box and bring unique products that consumers can’t resist buying.

There are numerous ways to put your art out there for the world to see. One of such ways is by joining an online platform like Africa Fashion Week (AFW), which has been set up as a marketplace for African designers and buyers. Another way is by participating in exhibitions, e-commerce and social media platforms, events, or trade fairs where they can showcase their work.

Look up to people like Kelechi Anyadiegwu the owner of Zuvaa, an African clothing brand that started with $500 and went up to make $2 million in the year 2016. So if a 26-year-old young entrepreneur can do it, so can you.

Provide Top-Notch Service

Excellent service is consequent to a dedicated lot of customers. So never compromise on your customer service. They are the first impression and determine whether the customer will buy the product or not.

Packaging is also a pivotal part of making a great first impression. It should be representative of your vision as a brand.

  1. Create value for customers
  2. Increase demand for your product or service
  3. Talk about what makes your brand unique from other brands
  4. Use African artists and designers to create the look and feel of the brand.
  5. Make sure that your product is sold at an affordable price point.
  6. Provide customer service that exceeds expectations and makes customers feel valued as a consumer of your products.

With an estimated annual growth rate of 14.2% between 2020 and 2024 this industry is thriving to grow bigger and global in the future

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