Awakening Africa Magazine


How To Start a Business on A Shoestring Budget?

2 Mins read

According to statistics, in 2018, there were 30.2 million small businesses operating just in the United States. These businesses, when operated successfully, can be the source of high income and financial relief. However, starting a business can be a daunting task. One of the biggest obstacles in this process of initiating a business is related to budgeting and finances. Fortunately for you, this guide covers some basic tips on starting a business on a shoestring budget. 

Starting A Business Cheaply

  • Cut Down Living Costs

Successful businesses can have an annual income of $73,000, with total earnings going as high as businesses $182,000 per year. To reach this level of profit, you must cut down initially. If you are on a budget, the best way to expand your financial options is by cutting down on your living costs. This will help you allocate a larger sum to your business and put less stress on your salary. Keep yourself motivated by understanding that this would be a temporary lifestyle change. 

  • Bring in Investors

No business can be founded on a zero-dollar investment fund. If you want to kickstart the process, you will need to bring in investors who believe in your project. Incorporating investors and partners in your venture is financially rewarding and helps run the business. With like-minded people on board, you have chances of reaching creative boundaries that would’ve been unattainable to you on your own. Furthermore, both the profits and risks will be shared with partners on board.

  • Make it Simple

Keeping it simple is the way to go if you have a shoestring budget to start with. Basic companies with limited liability can be created in a figure that evens less than a hundred dollars, all without major legal aid. Online websites can be used to streamline the process of incorporation and create business plans. Furthermore, if you start small and simple, you have the grace period to operate from the comfort of your home office rather than renting out office space.

  • Try Low Subscription Plans and Low Overhead

When a business is about to be founded, people usually tend to go all in and opt for various yearly contracts assuming that they are getting a profit on it without considering the cash flow pace. Opting for a monthly contract or subscription plan is always wise to avoid getting locked into long-term responsivities. Also, ensure that overhead is as low as possible. 

  • Market Efficiently

Starting a business on a tight budget means that you won’t have much to invest in promoting your product or service. Fortunately, this is where your networking skills and loved ones come into play. Use different social media platforms such as Facebook, Twitter, YouTube, and LinkedIn to highlight your offerings. You can also get pre-order requests from friends and family and attain feedback to entice newer customers. Email marketing and blogging are other cheap yet efficient ways to reach out to a wider audience at a low cost. 

Starting a business on a shoestring budget can be made possible by making a few compromises along the way. Make sure you research the market well before stepping, and don’t forget to stay ahead on market trends for survival.

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