Awakening Africa Hub


The African Lifestyle Is Crucial To Your Business: Learn Why!

2 Mins read

The African Miracle

Whenever there is mention of an African country in the news, it is usually about conflict. The continent, from an outsider’s perspective, is fraught with violence and corrupt regime.

The reality is that this projection is a gross distortion of reality. Sure, certain regions of the continent do encounter conflict. However, violence and corruption are legacies of the region’s colonial past. A past that many African countries are still dealing with.

However, there has been some progress, and Africa, as a whole, is currently making great strides in development. According to research conducted by World Population Review, the top five fastest-growing economies in 2022 are expected to be; South Sudan (11.3%), Rwanda (10.1%), Libya (9.9%), and Dominica (9.2%) and Ethiopia (9.0%). Four of the five fastest-growing economies happen to be African countries.

This speaks volumes about the progress the region has made and continues to make.

African Values and Lifestyle for Improved Business

The progress made by African countries stems from a variety of reasons. For many, finally achieving peace has been the engine for success; for others, a crackdown on corruption.

One key area that cannot be ignored is the African lifestyle. The values and culture engendered in the African lifestyle are crucial for business success. While the continent encompasses a wide variety of cultures, many share similar values. Here are some aspects of the African lifestyle that are integral to your business:

  •   Laidback attitude

Africans have a relaxed and laid-back attitude. This distinctly contrasts with the hustle culture observed in many countries, specifically in the West.

A relaxed lifestyle does not mean being lazy. People are quite hardworking, a trait necessary to run a successful business. They, however, know when to stop. There is a clear demarcation of boundaries when it comes to work and other areas of life.

This laid-back attitude is necessary for long-term business success since it ensures you do not become burnt out by your business. Work is important; however, it should not be so consuming that it becomes a burden.

  • A warm welcome

Go to any part of Africa, and you will be warmly welcomed. A handshake and a hello are customary greetings. It doesn’t matter whether you are an acquaintance or a stranger.

Businesses, especially small businesses, must display this warm and welcoming attitude. Many customers prefer small businesses specifically due to the personalized service they receive. A warm attitude is essential to providing good quality personal service.

  • Dealing with adversity

Historically, African nations have dealt with adversity with excellence. No matter the odds, Africans have risen to the challenge and continue to do so. Starting a business is a major challenge. The odds are stacked against you if you are a startup.

Africans are resilient and steadfast. They never give up or give in. As a business owner, you will encounter several challenges and threats regularly. The attitude of resilience and the resolve to succeed is admirable concepts that businesses can incorporate into their corporate culture.

Aiming for Success

Many Africans have risen through the ranks primarily due to their lifestyle choices. Businesses can learn immensely from such stories of excellence and success.

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