Awakening Africa Magazine


Why You Need A Business, NOW!!

2 Mins read

Starting your own business is a big step that requires a leap of faith. By taking this decision, you are pushing yourself out of your comfort zone to try your hand at something new. Does that sound exciting? Well, then what are you waiting for? You are ready to be the CEO of your own business. While there are a couple of risks for doing so, the rewards make it worth it. If you are still not convinced, here are several reasons why you need a business right away.

1.     You Have Spent Time Soul Searching

This is 2022! And for the last two years, you have spent ample time reflecting on your life, as well as other people across the globe. The coronavirus pandemic has put a lot of things in perspective, causing people to question whether they have been living the life they want.

If you have unrealized dreams that do not let you sleep peacefully at night, you know you need to get started on your business plan. Listen closely, and you will be able to hear a voice at the back of your head telling you to go for it.

2.     E-commerce Is All The Rage

There is no denying that the pandemic has changed the way people do business. After months of being cooped up inside their homes, people have gotten into the habit of shopping online. An online survey conducted in the years 2020 and 2021 showed that 81% of Nigerian consumers have shifted to shopping online ever since the pandemic hit the country.

Thus, there is a possibility that there are tons of customers online currently looking and shopping for things you are hoping to sell. If you are thinking of starting an e-commerce business, now is the best time to do it.

3.     Consumer Spending Is On The Rise

After the pandemic, it is no surprise that the purchasing behavior of consumers has changed as opposed to what was seen in 2020. This is further proven by the fact that consumer spending in the region of South Africa in the last quarter of 2021 was recorded to be 298,2527 ZAR million, an increase from 290,2039 million in the third quarter of the year.

4.     The Market Is Readily Innovating

The pandemic has not only led to the establishment of new industries but changed the way many traditional industries operate. Should you choose to set up your business now, you will be able to make room for novel products and disruptive ideas. Every innovation step is related to the changes that have been made in lifestyle and work after the pandemic.

In addition to all the reasons above, following your heart should be enough to make you set up your own business. Knowing that every day is an opportunity that brings exciting opportunities, new challenges, as well as the chance to grow your passion is motivation enough. Now that you have decided to be in control of your professional future, do you feel empowered? Of course, you do. So, what are you waiting for? The time for change is now.

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